Titan Tire Rendering

Art DirectionAdvertisingDigital Art
Working with Territorial, I produced this rendering for Titan Tire Reclamation's website. They have developed a unique environmental solution to process the giant mining tires that have been accumulating in Alberta’s Oil Sands. They didn't want something photo-realistic, but rather a dramatized image of their TVR unit at home in the field, emphasizing it's positive environmental impact.
Reference photo
Reference photo

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